The Lung Institute

Boxed In

SUMMARY

I partnered with Publicis to direct a broadcast commercial designed to cut through the category clutter and give COPD suffers a ray of hope. The claustrophobic feeling of being short of breath was expressed visually with a long, uninterrupted shot and a slowly collapsing frame. This ultimately gives way to a brighter, more vibrant color palette as the patient is able to participate in their favorite activities again.

ROLES

Director, Motion Graphics, Colorist

CREDITS

Client
The Lung Institute

Agency
Publicis Hawkeye

Director
Isaac Murray

Production Company
Southern Sky Films

Producers
Zach Bush
Kent Bishop
Ray Courtin

Creative Directors
Gary Hawthorne
Jeff Huser

POST-PRODUCTION

Director of Photography
Andrew Hajek

Editorial
Republic Editorial

Colorist (DC)
Isaac Murray

Motion Graphics
Isaac Murray

Audio Post (DC)
Dallas Audio Post

Original Music (DC)
Brad Dale

TOOLS

Arri Alexa XST
Adobe Premiere CC
Adobe After Effects CC
DaVinci Resolve 12

(DC) – Directors Cut

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