SUMMARY
I partnered with Publicis to direct a broadcast commercial designed to cut through the category clutter and give COPD suffers a ray of hope. The claustrophobic feeling of being short of breath was expressed visually with a long, uninterrupted shot and a slowly collapsing frame. This ultimately gives way to a brighter, more vibrant color palette as the patient is able to participate in their favorite activities again.
ROLES
Director, Motion Graphics, Colorist
CREDITS
Client
The Lung Institute
Agency
Publicis Hawkeye
Director
Isaac Murray
Production Company
Southern Sky Films
Producers
Zach Bush
Kent Bishop
Ray Courtin
Creative Directors
Gary Hawthorne
Jeff Huser
POST-PRODUCTION
Director of Photography
Andrew Hajek
Editorial
Republic Editorial
Colorist (DC)
Isaac Murray
Motion Graphics
Isaac Murray
Audio Post (DC)
Dallas Audio Post
Original Music (DC)
Brad Dale
TOOLS
Arri Alexa XST
Adobe Premiere CC
Adobe After Effects CC
DaVinci Resolve 12
(DC) – Directors Cut