Uber

Uber Presents

SUMMARY

I worked with Uber to craft a series of videos featuring authentic stories about how driving with Uber helps people pursue their passions. My experience in directing docu-style content helped strike a nuanced balance between telling the authentic story and weaving in the brand messaging.

ROLES

Director, Editor, Motion Graphics, Photographer

A shot of a football stadium from a branded documentary style video
A shot of a athlete sitting on a bleacher from a branded documentary style video
A shot of the Uber app from a branded documentary style video
A shot of a coach and players from a branded documentary style video
A shot of a Uber driver from a branded documentary style video
A shot of a football player from a branded documentary style video
A shot of a football coach from a branded documentary style video
A shot of a football player from a branded documentary style video
A shot of a football coach from a branded documentary style video
A shot of a football stadium from a branded documentary style video
A sound engineer rigging an overhead mic for an interview
A camera operator holding a cinema camera
A camera operator filming a branded documentary video
A musician in a branded documentary video
A musician in a branded documentary video
A musician in the studio in a branded documentary video
A musician performing in a branded documentary video
A closeup of a guitar in a branded documentary video
A musician in a branded documentary video
A musician in a branded documentary video
A musician performing in a branded documentary video
A musician performing in a branded documentary video
A musician performing in a branded documentary video
A musician performing in a branded documentary video
A musician performing in a branded documentary video
A camera operator holding a digital cinema camera
A director on a documentary style video shoot
  • A football coach in a branded documentary style video
  • A hero shot of a car in a branded documentary style video
  • A football team in a branded documentary style video
  • A portrait of a musician in a branded documentary style video
  • A musician in a branded documentary style video

Original Photography

In addition to the video content, I also captured custom photography to add a layer of depth to social content that was supporting the main videos.

Instagram Stories

The custom photography, motion graphics, and footage were also used to create branded Instagram Stories.

CREDITS

Client
Uber Technologies

Agency
Isaac Murray Studios

Director
Isaac Murray

Production Company
Southern Sky Films

Producers
Zach Bush
Kent Bishop
Ray Courtin

POST-PRODUCTION

Director of Photography
Andrew Hayjek

Editorial
Isaac Murray

Motion Graphics
Isaac Murray

Colorist
Isaac Murray

Audio Post
Dallas Audio Post

TOOLS

RED Helium
Atlas Anamorphics
Adobe Premiere CC
Adobe After Effects CC
DaVinci Resolve 12

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