Phillips 66

The Wonderful World of 100%

SUMMARY

Phillips needed a way to boost enrollment in its Convenience Store Alliance program. I created this whimsical animated explainer that follows Joe as he learns about the plan and how 100% of CSA members save money.

ROLES

Director, Illustrator, Editor, Motion Graphics

CREDITS

Client
Phillips 66

Agency
Rockfish

Director
Isaac Murray

Producer
Isaac Murray

Writer
Mick Broach

POST-PRODUCTION

Design
Isaac Murray
Erich Lopez

Character Design
Isaac Murray

Editor
Isaac Murray

Motion Graphics
Isaac Murray

Sound Design
Brad Dale

TOOLS

Adobe After Effects
Adobe Illustrator

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