Phillips 66

The Wonderful World of 100%

SUMMARY

Phillips needed a way to boost enrollment in its Convenience Store Alliance program. I created this whimsical animated explainer that follows Joe as he learns about the plan and how 100% of CSA members save money.

ROLES

Director, Illustrator, Editor, Motion Graphics

Kinetic typography used in a motion graphics explainer
An animated character in a motion graphics explainer
An animated gas station in a motion graphics explainer
Kinetic typography in a motion graphics explainer
An animated character in a motion graphics explainer
An animated laptop in a motion graphics explainer
An animated car at a gas station in a motion graphics explainer
An animated paper in a motion graphics explainer
An animated truck in a motion graphics explainer
An animated character in a motion graphics explainer
An animated check in a motion graphics explainer
An animated character in a motion graphics explainer
An animated character in a motion graphics explainer
A endtag in a motion graphics explainer
CREDITS

Client
Phillips 66

Agency
Rockfish

Director
Isaac Murray

Producer
Isaac Murray

Writer
Mick Broach

POST-PRODUCTION

Design
Isaac Murray
Erich Lopez

Character Design
Isaac Murray

Editor
Isaac Murray

Motion Graphics
Isaac Murray

Sound Design
Brad Dale

TOOLS

Adobe After Effects
Adobe Illustrator

Need an animated explainer?

Let's Talk