Sam’s Club

Club of the Future

SUMMARY

Going beyond the expected “pardon our dust” signs, I created a minimalistic and atmospheric virtual reality experience for Sam’s Club to give members a preview of the newly redesigned flagship club. Sam’s Club noted that this was the first and only time sales remained stable during a redesign of a club.

ROLES

Director, Motion Graphics

Animated UI effects
A frame from a full CG VR experience
A frame from a full CG VR experience
A frame from a full CG VR experience
A frame from a full CG VR experience
A frame from a full CG VR experience

Original Score

Pairing with that concept, we created a calming futuristic score to accompany the visuals. The immersive quad audio sound design placed the viewer firmly in the sense of space as stations animate on around the viewer.

CREDITS

Client
Sam’s Club

Agency
Rockfish

Director
Isaac Murray

Producer
Heather Norton

POST-PRODUCTION

Unity Development
Steven Fulfer

Motion Graphics
Isaac Murray

Post Production
ReelFX

Senior Producer (Post)
Samantha Daniel

Audio Post
Dallas Audio Post 

Original Music
Brad Dale

Sound Design
Rene Coronado

TOOLS

Autodesk Maya
Arnold
Adobe After Effects CC
Unity 5

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